John Bezold (1985) was born just across the river from Cincinnati, Ohio—in Fort Thomas, Kentucky. He developed an early fascination with images during childhood visits to art museums, where paintings inspired his curiosity to learn about how the past, shapes the present.
To ground himself in history, he studied architecture theory at the University of Cincinnati—where he explored the relationship between culture, time, and sociology. After graduating in 2008, he moved to Amsterdam to work at Frame magazine, where he wrote extensively about architecture and interior design. He then collaborated with the renowned Dutch architect Wiel Arets for over a decade, building expertise in print and digital storytelling, artfully disguised propaganda, and print book publishing.
John later completed two master’s of art degrees at the University of Amsterdam, focusing on the history of curation. Since then, his interests have expanded out to emerging tech—prompting him to delve into how web3 is reshaping the creation, distribution, and the valuation of culture.